“We all saw the Hegetsus ads during the Super Bowl…now five weeks later hardly anyone is talking about it. In your opinion, was it worth $100 Million?

In today’s podcast and post I will share my perspective on the Hegetsus ads and reflect upon what I think were its successes and failures. In a polarized world like ours, I applaud the appeal to unify all comers and invite a spiritual exploration.

Join me now as I share why it’s true that Hegetsus, but after two thousand years, we still don’t get him.